Communication and outreach

There is little understanding of the science behind climate change impacts at the community level, especially on how climate drivers are affecting or going to affect their livelihoods and what they can do about it or how the government can help. 

There is also a disconnect on climate change between researchers and policymakers (between research and policy); between practitioners and community (between usable knowledge and beneficiaries), between community leaders and policymakers (between advocacy and policy). Moreover, there is also a lack of open-access repositories of reliable information, data, and knowledge on climate change and adaptation to which others can contribute to and draw from. Substantial knowledge on climate change impacts and adaptation, albeit deficient and scattered, already exists in the region and this component will largely build on it, fostering complementarities and avoiding duplication of policy-related information that already reaches decision makers. This overarching and thematically cross-cutting component will ensure that the information and knowledge generated by and around the project are disseminated in the most efficient way at the country level as well as at the regional level and internationally. 

In addition to stakeholders, partners and promoters, a variety of target audiences with specific information needs will be considered: community leaders, civil society and opinion leaders in regional countries; planners, policy makers, and professionals concerned with adaptation to change; the international expert community and institutions concerned with the implementation of the UN conventions and Multilateral Environmental Agreements (MEAs); and the public at large. A knowledge platform that will serve as a repository of data and knowledge generated by the project will also link with relevant target groups in appropriate and usable forms/formats through appropriate pathways, involving the best practices of knowledge management.

A major thrust of this component will be to identify the appropriate outreach levels and evidence-based knowledge that can effectively contribute the policy processes at the national level (particularly National Adaptation Programmes of Action (NAPAs)) and in the region. In addition to providing decision makers at different levels with relevant, state-of-the-art information, knowledge, and tools that are strategic and policy-oriented, this component will strive to install permanent two-way dialogue and flow of information and knowledge with the international community and among key partners and actors in the HKH region, including women as underrepresented groups.

Outputs

Awareness raising and capacity building programmes are implemented at various levels; HICAP findings are disseminated through innovative approaches; and recommendations are made to contribute to informed decision making at various levels from regional to global.

Strategic Orientations

In close collaboration with the other HICAP components, ensuring aggregation and convergence, users’ relevance, customization, packaging, branding, and dissemination through appropriate pathways; securing that all generated knowledge feed into the regional knowledge platform; ensuring that publications based on the findings of the programme are clearly identified as HICAP products; encouraging and promoting publications with the participation of partners and co-authorship of regional partners; establishing and operating a common website which is integrated into the ICIMOD website, as a separate unit and clearly identified as a part of HICAP; supporting communication and outreach activities of other components, as appropriate.

Activities

Ensure that information and knowledge gathered or generated by a component are shared, aggregated, and customized for different audiences; ensure that design, development, and delivery of knowledge and information coming from the different project components and the project as a whole are congruent, not redundant, and are addressing the different audiences’ needs; provide decision makers at different levels with relevant, state-of-the-art information, knowledge, and tools that are strategic and policy-oriented.

Deliverables

The type of message and therefore relevant products and services will be specified as implementation proceeds, starting with the formulation of the HICAP outreach and communication strategy. Special attention and focus will be given to ensuring global and regional media coverage, entailing the full range of media from TV, radio, and other broadcasts to news magazines and internet products, such as e-books. The following products and services are furthermore envisioned: newsletters, e-mail discussion, website, radio, etc. (project-based information and activities carried out by components); data base, including digital images, video-clips (project-generated data and knowledge); training workshop, ICIMOD’s Knowledge Sharing workshop (good practices and knowhow); policy workshop, National Stakeholders meetings, e-workshop (policy-oriented knowledge).