Adaptation solutions

TOURISM

A one-stop digital platform for sustainable tourism and green goods in the Hindu Kush Himalaya

Summary

Tourism has been growing at a rapid pace in different countries of the Hindu Kush Himalaya (HKH) region. While this undoubtedly has many benefits, the growing number of tourists is posing a challenge to tourism’s sustainablility and the region’s resources. The use of a digital platform, GreenHKH, can help promote sustainable tourism in the HKH region. Users can access an integrated booking and payment set-up, get information on traditional knowledge sources, and access sustainably produced goods and services. This solution will be initially implemented in the Bhutanese market and then scaled up to include India and Nepal. It will have positive social, economic, and environmental impacts, including greater and more inclusive employment, rural development, foreign exchange earnings, environmental awareness, and greater conservation efforts.

The tourism industry is an important source of economic growth, investment, and large-scale employment generation in all countries of the Hindu Kush Himalaya (HKH) region. A more sustainable tourism offers great potential for transformative change in the entire region. Sustainable tourism can be inclusive, and generate jobs – including for women – and thereby not just boost incomes, but also reduce outmigration. It can also be an important contributor to varied Sustainable Development Goals.

The problem

Eco-tourism, as an industry, has been growing at 10–30 per cent a year in different countries of the HKH region. The ballooning number of tourists has been posing a challenge to the sustainability of the tourism industry. One way this can be addressed is through a digital aggregation platform that can help promote sustainable tourism in the region. However, such a platform is lacking. There are a limited number of functional online e-marketplaces and digital technologies for authentic green goods, and travel and tourism services. This has restricted the benefits that could be leveraged by tapping into the increasing demand for eco-tourism and green goods.

The solution we created

We have developed a one-stop online marketplace named ‘GreenHKH’ for tourism and the sale of green products in the HKH region. The site has an integrated booking and payment set-up. It also provides navigation for reliable information on traditional knowledge sources and green certification programmes. Through the digital aggregation platform, people can experience green tourism, and access local and sustainably produced goods and services.. The vision of this solution is to place the HKH region on the global map as a green, inclusive, and resilient tourism destination.

Implementation

Our solution will be implemented in three phases spread over a three-year period. It starts in Bhutan, and then scales up to cover the rest of the ICIMOD member countries.
Phase 1: Creating a minimum viable product (MVP) of the digital aggregator for the Bhutanese travel and tourism market, which will comprise a travel e-commerce website with an integrated booking and payment system.
Phase 2:Developing a mobile application suitable for Android and/or iOS operating systems, and operationalising the MVP in the Bhutanese market, by deploying an innovative private sector-led business model; and
Phase 3: Based on the Bhutan MVP experience and learning, the project will be scaled up to include other regional member countries of the HKH region such as India and Nepal.
Our digital aggregator will link the existing network of green businesses to relevant markets, facilitate access to finance, provide appropriate knowledge related to green practices, and promote equitable socio-economic development through an inclusive, sustainable, and decentralised tourism industry development model.

Positive results expected

• Social impacts: Improved social facilities and infrastructure, new employment opportunities, a better quality of life for marginalised communities, and more socially conscious enterprises.
• Environmental impacts: Increased environmental awareness, sustainable communities, immersive cultural experiences, and environmental conservation.
• Economic impacts: Multiplier economic benefits and externalities, including rural development and greater foreign exchange earnings.

Contact

Kezang
GreenHKH, Bhutan


SDG linkages

Each of the RMS solutions are linked to the 2030 Sustainable Development Goals outlined by the UN in 2015. The SDGs that this intervention contributes to are as follows:

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HICAP
HICAP
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Mountain Geoportal
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Koshi Gender Portal
Koshi Gender Portal
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AdaptHimal
AdaptHimal
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AdaptHimal
AdaptHimal
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Cryosphere – meet CMP alumni
Cryosphere – meet CMP alumni
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Cryosphere – capacity building
Cryosphere – capacity building
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Cryosphere – monitoring approach
Cryosphere – monitoring approach
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Cryosphere – resources
Cryosphere – resources
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UIBN Partners and supports
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UIBN Knowledgebase
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Indus Basin Initiative – SDIP Achievements and Activities
Indus Basin Initiative – SDIP Achievements and Activities
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Indus Basin Initiative – About SDIP II
Indus Basin Initiative – About SDIP II
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Indus Basin Initiative – Gender Network
Indus Basin Initiative – Gender Network
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UIBN Technical Working Group
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About UIBN
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Upper Indus Basin Network
Upper Indus Basin Network
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Regional Flood Outlook
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Regional Flood Information System
Regional Flood Information System
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About HI-RISK
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About DFAT Energy Special Project
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About DFAT Brahmaputra Special Project
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Koshi Basin Programme-gender lens
Koshi Basin Programme-gender lens
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About Air Pollution Solutions Initiative
About Air Pollution Solutions Initiative
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Koshi Basin Programme-Future of Koshi basin
Koshi Basin Programme-Future of Koshi basin
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Atmosphere PhD fellowship students
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Atmospheric Watch PhD Fellowships
Atmospheric Watch PhD Fellowships
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Atmospheric Watch activities
Atmospheric Watch activities
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About Atmospheric Watch Initiative
About Atmospheric Watch Initiative
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REDD+ strategies and approaches
REDD+ strategies and approaches
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Objectives of REDD+ initiative
Objectives of REDD+ initiative
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Redd+ Partners and support
Redd+ Partners and support
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Indus Basin Initiative – Focus Areas
Indus Basin Initiative – Focus Areas
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About HI-AWARE
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Indus Basin Initiative – Background
Indus Basin Initiative – Background
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About REDD+
About REDD+
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About HKPL
About HKPL
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Knowledge Park at Godavari
Knowledge Park at Godavari
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AdaptHimal Partners and Supports
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About AdaptHimal
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KLCDI Partners
KLCDI Partners
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Maps of Kangchenjunga Landscape
Maps of Kangchenjunga Landscape
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KL Programme outcomes, goal and objectives
KL Programme outcomes, goal and objectives
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About KLCDI
About KLCDI
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KSL Components
KSL Components
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About KSL
About KSL
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HKH Cryohub – In the spotlight – Smriti Basnet
HKH Cryohub – In the spotlight – Smriti Basnet
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HI-LIFE-Partners and support
HI-LIFE-Partners and support
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About CCHTL
About CCHTL
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Partners and contact
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Promoting Beekeeping Enterprises for Improving Pollination Services, Mountain Livelihoods and Resilience
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Value chain analysis of honey
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Collaborative Action Research on Pollination
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Developing a beekeeping enterprise
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Beneficiaries
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Ensuring equitability and sustainability concerns
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Promoting beekeeping enterprises as additional income sources
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Promoting beekeeping for pollination services
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About Bees and Pollination
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Bees and Pollination
Bees and Pollination
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Himalica – Fellowship Programme
Himalica – Fellowship Programme
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HKH Cryohub – Cryo Profile
HKH Cryohub – Cryo Profile
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HKH Cryohub – In the spotlight – Mohan Chand
HKH Cryohub – In the spotlight – Mohan Chand
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HKH CryoHub
HKH CryoHub
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Knowledge Park at Godavari – impact and on demand services to regional member countries
Knowledge Park at Godavari – impact and on demand services to regional member countries
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Knowledge Park at Godavari – Visitors and Training
Knowledge Park at Godavari – Visitors and Training
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Himalica partners
Himalica partners
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About HI-LIFE
About HI-LIFE
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Himalica – about
Himalica – about
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HICAP Videos
HICAP Videos
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Partners
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Data and Publication
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Methodology and Sample
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Poverty and Vulnerability Assessment (PVA)
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Resilient Mountain Village
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HICAP team and partners
HICAP team and partners
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About HICAP
About HICAP
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Communication and outreach
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Women in adaptation
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Migration and remittances
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Vulnerability and adaptation
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Food security
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Ecosystem services
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Water availability and demand scenarios
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Climate change scenarios
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HICAP-component
HICAP-component
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HI-AWARE
HI-AWARE
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HKH Call to Action
HKH Call to Action
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HUC TWGs
HUC TWGs
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DFAT Energy Special Project
DFAT Energy Special Project
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DFAT Brahmaputra Special Project
DFAT Brahmaputra Special Project
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HUC members
HUC members
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SANDEE-publications
SANDEE-publications
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Resilient mountain solutions – collection of solutions
Resilient mountain solutions – collection of solutions
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Koshi Basin Programme-partners
Koshi Basin Programme-partners
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About Koshi Basin Programme
About Koshi Basin Programme
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Koshi Basin Initiative
Koshi Basin Initiative
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Hi-RISK
Hi-RISK
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HIMAP-first assessment
HIMAP-first assessment
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REEECH
REEECH
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Transboundary Working Groups (TbWG)
Transboundary Working Groups (TbWG)
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Koshi DRR Knowledge Hub-Goals and Objectives
Koshi DRR Knowledge Hub-Goals and Objectives
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Koshi DRR Knowledge Hub-background
Koshi DRR Knowledge Hub-background
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Koshi DRR Knowledge Hub-Publications
Koshi DRR Knowledge Hub-Publications
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Koshi DRR Knowledge Hub
Koshi DRR Knowledge Hub
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Climate Services
Climate Services
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Living Mountain Lab at Godavari
Living Mountain Lab at Godavari
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REDD+
REDD+
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Cryosphere
Cryosphere
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KLCDI
KLCDI
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CCHTL
CCHTL
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KSLCDI
KSLCDI
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HKPL
HKPL
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HI-LIFE
HI-LIFE
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SERVIR-HKH
SERVIR-HKH
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SANDEE
SANDEE
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Regional Database System (RDS)
Regional Database System (RDS)
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Atmospheric Watch Initiative
Atmospheric Watch Initiative
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Air pollution solutions
Air pollution solutions
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Himalica
Himalica
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HUC
HUC
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AdaptHimal
AdaptHimal
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HIMAP
HIMAP
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Indus Basin Initiative
Indus Basin Initiative
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Speakers profile
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HI-AWARE in the media
HI-AWARE in the media
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