Clear messaging can foster behavioural change in response to poor air quality and help create enabling environments for both policy and community-level dialogue. ICIMOD rolls out localised and timely transfer of information at the community level taking into consideration the language, type of programme, and timing of dissemination.
What are some locally relevant air pollution issues in Pakistan? Listen to and watch how air pollution affects our society in Urdu and Shina languages.
To develop deeper public awareness and understanding of issues and implications of climate change, sustainable mountain development, and local and regional air quality, we document how technological, social, and policy interventions are helping clean up the air in Pakistan through technological, policy, and practice changes.
Audio-visuals have immense potential to shape public perceptions and create enabling environments for both policy and community-level dialogue. Below are some public service announcements (PSAs) in different local languages of Pakistan!.
Radio is the best media platform for localised and timely information transfer in the context of South Asia. Listen to these stories!