Back to news

Haa Summer Festival Showcases Local Culture for Tourism Promotion

Introduced by the Tourism Council of Bhutan (TCB) in 2011 to promote tourism in Haa Valley, the Haa Summer Festival is a two-day celebration of local culture. Also known as the Monsoon Festival, the event takes place in the month of July each year. It has become a major tourist attraction in recent years. This year, the festival was observed on 8 and 9 July. The event was organized by the Haa Dzongkhag Administration with funding from TCB. Speaking at the inaugural, the guest of honour, Dasho Dzongdag (governor) of Haa said, “Haa is one of the richest districts in Bhutan in terms of natural and cultural endowment. Festivals such as this one are the perfect way to showcase this endowment.”

2 mins Read

70% Complete
The 6th Haa summer Festival inauguration ceremony

Haa Valley is a pilot site of the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) of the International Centre for Integrated Mountain Development (ICIMOD). It focuses on livelihood diversification through community-based sustainable tourism promotion. The ICIMOD KLCDl team participated in the event this year with support from partners to showcase knowledge products and materials related to its work. A number of tourists and locals visited the KLCDI stall. They were mainly interested in learning about ICIMOD and its Transboundary Landscape Programme.

Although it rained intermittently, the weather did not deter tourists and locals form participating in the festival. According to the Royal Society for Protection of Nature (RSPN) report, more than 100 tourists and about 600 local visitors attended the festival on the first day and about 40 tourists and 400 local visitors were present on the second day.

2
3
1. Mr Karma Phuntsho from ICIMOD briefing visitors on the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) 2. Members of the local young female group performing a cultural dance 3. Members of the local female group perform a cultural dance

Aside from several stalls, the festival showcased the thriving culture of the region. There were a variety of religious performances and cultural events showcasing the region’s nomadic lifestyle, particularly yak herding. Several of the traditional songs and folks dances of Haa were also performed. The main attraction of the event was the “Ap Chundu” dance performed by female performers. Ap Chundu is the protector deity of Haa district. Other attractions of the event included traditional games such as archery, pillow fights, and flat stone swing competitions. Food stalls showcasing local Haa cuisine comprising of a wide variety of delicacies such as special buckwheat dumplings and buckwheat fried noodles added to the collection of attractions.

Besides, the 11 homestays in Haa Valley initiated by TCB and RSPN provided visitors an experience of the unique rural lifestyle and the heartwarming hospitality of the locals. Aside from homestays, features of rural tourism services in the area include cultural excursions and nature hikes with local guides. Through such undertakings, the local community is able to generate income while conserving nature and promoting traditional culture. Locals remain enthusiastic about turning Haa Valley into a community-based tourist hotspot through sustainable tourism. The Haa Summer Festival is an avenue that will help local people—men and women, young and old—nurture innovative ideas to attract and entertain increasing numbers of tourists and visitors to the Haa Valley.


Masked artists performing a traditional dance


Dasho Dzongdag (governor) of Haa and Director of the Tourism Council of Bhutan (TCB) being served tea inside a nomadic yak herder stall


Local men participating in traditional games

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related content

Continue exploring this topic

Code of conduct being formalized for gender and social inclusion in the brick sector

A national consultation workshop on a social Code of Conduct (CoC) for Nepal’s brick sector was held in Kathmandu on ...

24 Nov 2017 Himalica
Pioneering an Innovative Approach to Tourism Development in Munlai Para, Bandarban

The initiative was conceived in December 2016 when partners representing ICIMOD, the Support to Rural Livelihoods and Climate change Adaptation ...

12 Mar 2018 News
ICIMOD DG Pays Courtesy Call to Chinese Ambassador to Nepal

During the visit, Molden introduced ICIMOD as a regional intergovernmental learning and knowledge sharing centre serving the eight regional member ...

2 Jan 2015 News
International Conference on Mountain People Adapting to Change completed

ICIMOD, in partnership with the Government of Nepal’s Ministry of Science, Technology, and Environment, held ...

11 Dec 2018 HIMAP
Mountains Matter in the IPCC Sixth Assessment Report Cycle

But things are changing. The Sixth Assessment Report (AR6) of the Intergovernmental Panel on Climate Change (IPCC) will feature a ...

24 Feb 2021 News
Deepening regional cooperation for climate action: HKH High-Level Task Force convenes

The first meeting of the HKH High-Level Task Force took place virtually on 22 February 2021. ...

23 Aug 2016 News
Assessment Tools Manage Water Resources Better

More than twenty water-resource management practitioners and researchers from China, In-dia and Nepal participated in a five-day training on the ...

4 Feb 2016 News
No Entitlement: Living on Borrowed Flood Lands

When our HIAWARE research team visited the small Bihari village in early February, we found Chharki’s streets lined with bamboo cottages ...