Back to news

Haa Summer Festival Showcases Local Culture for Tourism Promotion

Introduced by the Tourism Council of Bhutan (TCB) in 2011 to promote tourism in Haa Valley, the Haa Summer Festival is a two-day celebration of local culture. Also known as the Monsoon Festival, the event takes place in the month of July each year. It has become a major tourist attraction in recent years. This year, the festival was observed on 8 and 9 July. The event was organized by the Haa Dzongkhag Administration with funding from TCB. Speaking at the inaugural, the guest of honour, Dasho Dzongdag (governor) of Haa said, “Haa is one of the richest districts in Bhutan in terms of natural and cultural endowment. Festivals such as this one are the perfect way to showcase this endowment.”

2 mins Read

70% Complete
The 6th Haa summer Festival inauguration ceremony

Haa Valley is a pilot site of the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) of the International Centre for Integrated Mountain Development (ICIMOD). It focuses on livelihood diversification through community-based sustainable tourism promotion. The ICIMOD KLCDl team participated in the event this year with support from partners to showcase knowledge products and materials related to its work. A number of tourists and locals visited the KLCDI stall. They were mainly interested in learning about ICIMOD and its Transboundary Landscape Programme.

Although it rained intermittently, the weather did not deter tourists and locals form participating in the festival. According to the Royal Society for Protection of Nature (RSPN) report, more than 100 tourists and about 600 local visitors attended the festival on the first day and about 40 tourists and 400 local visitors were present on the second day.

2
3
1. Mr Karma Phuntsho from ICIMOD briefing visitors on the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) 2. Members of the local young female group performing a cultural dance 3. Members of the local female group perform a cultural dance

Aside from several stalls, the festival showcased the thriving culture of the region. There were a variety of religious performances and cultural events showcasing the region’s nomadic lifestyle, particularly yak herding. Several of the traditional songs and folks dances of Haa were also performed. The main attraction of the event was the “Ap Chundu” dance performed by female performers. Ap Chundu is the protector deity of Haa district. Other attractions of the event included traditional games such as archery, pillow fights, and flat stone swing competitions. Food stalls showcasing local Haa cuisine comprising of a wide variety of delicacies such as special buckwheat dumplings and buckwheat fried noodles added to the collection of attractions.

Besides, the 11 homestays in Haa Valley initiated by TCB and RSPN provided visitors an experience of the unique rural lifestyle and the heartwarming hospitality of the locals. Aside from homestays, features of rural tourism services in the area include cultural excursions and nature hikes with local guides. Through such undertakings, the local community is able to generate income while conserving nature and promoting traditional culture. Locals remain enthusiastic about turning Haa Valley into a community-based tourist hotspot through sustainable tourism. The Haa Summer Festival is an avenue that will help local people—men and women, young and old—nurture innovative ideas to attract and entertain increasing numbers of tourists and visitors to the Haa Valley.


Masked artists performing a traditional dance


Dasho Dzongdag (governor) of Haa and Director of the Tourism Council of Bhutan (TCB) being served tea inside a nomadic yak herder stall


Local men participating in traditional games

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related content

Continue exploring this topic

10 Apr 2015 News
Increasing migration from the hills: remittance and increased resilience

Just as in the other hilly districts of Nepal, the out-migration by the youths in Nuwakot, mainly by the male ...

8 Apr 2016 News
Teesta Basin Visit Reveals Spring Knowledge Gaps

HI-AWARE researchers from the International Centre for Integrated Mountain Development (ICIMOD), The Mountain Institute-India and local organisations recently visited Santook ...

16 Aug 2017 News
Private Sector Engagement for Climate Action in Pakistan

A joint event titled “Working Together for Sustainable Mountain Development: Private Sector Engagement for Climate Action in Pakistan” was organized ...

15 Sep 2016 News
HI-AWARE at the ’33rd International Geographical Congress’, 2016

Amina Maharjan, agricultural economist, and migration specialist with HI-AWARE, participated in the 33rd , held in Beijing between 21-25th August ...

15 Nov 2017 News
Regional Hands-on Training on Community Based Flood Early Warning System (CBFEWS)

A five-day course in September 2017 was designed to enhance the capacity of participants to install and use community-based flood ...

25 Jun 2018 Livelihoods
Celebrating World Environment Day 2018 at The Earthquake Reconstruction And Rehabilitation Project In Dhungentar, Nuwakot

World Environment Day 2018 Event at Dhungentar: Brief Report. Since 2016, ICIMOD in partnership with the National Reconstruction Authority (NRA) has ...

1 Oct 2016 News
Paper Publication on the Discourse of Cilmate Change and Human Mobility

Should we be concerned over the impacts that climate change could have on human mobility? For many, the answer is ...

25 May 2015 News
ICIMOD provides relief to communities

  In the aftermath of the Great Earthquake of 25 April and in consultation with the Government of Nepal, ICIMOD provided immediate ...