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The ICIMOD logo is a simple, clean and versatile shape that subtly incorporates two of ICIMOD’s fundamental areas of concern: mountains and water.
The ICIMOD logo is a simple, clean and versatile shape that subtly incorporates two of ICIMOD’s fundamental areas of concern: mountains and water. The ICIMOD letters are an acronym for “International Centre for Integrated Mountain Development.” The logo has been specially drawn and should always be reproduced from the master artwork files.
In order to maintain the visual integrity of our logo, always be sure to include space around it. A minimum equivalent to the size of the counter (enclosed space) of the “O” should be observed around the logo, and ensure that the logo is always scaled proportionally.
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To ensure brand consistency, it is important that the logo be used appropriately. Below are the three acceptable treatments for the ICIMOD mark: a black logo against a white background or a white logo against an ICIMOD primary color background; third, the logo may only be used on a photo when the image is uncluttered and the logo is still legible.
Below are some examples of treatments to avoid when working with the logo.
The M symbol can be presented in one of the primary brand colors. In addition, the symbol can be presented in white against a branded color box. Symbols can be used at the bottom corner of interior spreads of a publication with the folio.
The spacing rules for the logo remain the same when using the “M” symbol. The spacing around the “M”, at a minimum, should be the height of the interior of the ICIMOD “O”.
